For several years now, due mainly to the downturn in the economy, there has been a trend to keep what you have and avoid upgrading or changing things. I understand this mentality quite well – if it’s working for what you need, why bother changing? Especially if money’s as tight as it is. But, while sticking with what you’ve got may seem like a prudent move, it isn’t always the best way to get the best bang for your buck. Sometimes upgrading can actually reduce your costs, or give you more for the same cost. One such area in which this is especially true is with Internet access.
First off – it’s important to know what bandwidth is. Bandwidth is the measure of available data transmission/reception capability you have access to. (You can think of it like the top speed of a car — more bandwidth, able to go faster.) What this means to you as a consumer of bandwidth is that the more bandwidth that you have, the more data you can consume more quickly, and the less likely you are to notice slowdowns when multiple people/computers are using the same Internet connection. In the age of streaming video, online gaming, increasingly large file sizes, cloud computing, and so on, having appropriately as much bandwidth is a big deal.
For example, lets say you are in an office with five other people who share the same Internet connection. This single Internet connection probably seems fine most of the time, as you are mainly using it for email and to visit the occasional website. Sometimes, however, you notice slowdowns – like when you attempt to watch videos, listen to music, or attend a meeting online with a product like WebEx or GoToMeeting. The issue is amplified further when multiple people are trying to do these things at the same time. These slowdowns are generally caused by insufficient bandwidth on your Internet connection for what you are trying to accomplish.
So, here’s the big question: When was the last time that you looked into upgrading your Internet connection to one with more bandwidth?
Oh, I know what you are saying to yourself, “I haven’t looked because I don’t want to pay more than I already am.” But, the reality is that if you haven’t evaluated your bandwidth costs over the past few years, you are probably paying more than you should be.
Prices for bandwidth have reduced dramatically over the past five years – and speeds have increased significantly. If you haven’t looked into providers recently, it is very possible that you could double the amount of bandwidth you currently have – while reducing your pricing to half of what you are currently paying, and this is no exaggeration. It just takes a phone call or two — and remember, sales reps are eager to gain you as a customer if you’re shopping for better service and lower prices. Those few minutes on the phone could save you a bundle in the long run!
So, why are you still paying the same amount of money for the same amount of bandwidth you had five years ago? It’s time to look into an upgrade.